|
How to Close the Plug
On Disappearing Profits
It would be a terrible moment if, just when the customer has decided
to purchase, something happens on your web site that makes them backtrack
and cancel. This is profit that’s just disappearing down the drain,
and probably on a regular basis. You’re probably not even aware that
you’re losing it!
This article will help you to close the plug on all those disappearing
profits, and help you to catch a few more while you are at it.
Let’s look at this in some more detail.
A popular marketing mechanism is to install an exit popup on a web page,
perhaps to request your visitor’s name and email address so you don’t
lose your visitor forever. As we all know, a mailing list is the foundation
of many a successful online business.
But what if this so-called ‘marketing mechanism’ is actually
losing you sales, rather than gaining you a few more? Not very efficient
is it?
Let me take you on a very small journey. Imagine that magical moment
finally arrives when the customer clicks a link or button to purchase
your product or service. But imagine then that a PopUp appears and ends
up antagonising your customer so much that they cancel, losing you the
sale when they’ve actually reached the ‘check out’!
Let me now paint a nicer picture, and one that I’ll teach you how
to achieve on your own site.
A visitor arrives at your web site, reads your sales material, and clicks
the link at the bottom to purchase. Excellent result - no popup, no problem,
the sale goes through without any difficulty. Congratulations you’ve
just made a profit.
Another visitor arrives, reads your sales material, but isn’t too
sure and decides to leave and try out another site – at that moment,
an exit popup appears inviting them to get a free report that looks incredibly
enticing, and in effect further promotes your web site and the product
or service you have on offer. They sign up and get the free report. Outcome
– you’re now much more likely statistically to get a sale, magic!
The powerful technique I’m about to show you allows you to display
an exit popup only if the visitor does NOT buy your product on the page
– if they click the link to purchase then the popup will not appear
at all. This means you not only stop losing sales, but you can also market
your popup exclusively at visitors who have not purchased and thereby
gain a few more.
All you need to do is install the following code for an exit popup between
the <head> tags of your document:
<SCRIPT LANGUAGE="JavaScript">
<!--begin
/*
* Popup code generated by PopUpMaster Pro from PopUpMaster.com
*/
var exit=true;
function popup(filename){
if(exit){
window.open(filename, "","height=300,width=300,top=0,left=0,"
+"location=no,menubar=no,resizable=yes,"
+"scrollbars=no,status=no,titlebar=no,"
+"toolbar=no,directories=no");
}
}
// end -->
</SCRIPT>
For example the top of your web page may look like the following:
<html>
<head>
<title>Your web page title</title>
[copy and paste the code here]
</head>
<body…
To make the popup appear on exit, just add the following code to your
body tag:
onUnload="popup('popup.html')"
For example, your body tag may look like the following:
<body onUnload="popup('popup.html')">
This is all that you need for an ‘ordinary’ exit popup.
But I’ll now tell you how to add that little bit of magic so that
the popup does NOT appear if the user clicks certain links and buttons
(eg. to purchase your product).
For every link and button where you want to stop the popup appearing
if the user clicks it, just add the following code:
onclick=’exit=false;’
Here’s an example of a link that contains this little trick:
<a href=’purchase.html’ onclick=’exit=false;’>Purchase
Now!</a>
And here’s an example of a button that contains the same code:
<input type=button value=’Purchase Now!’ onclick=’exit=false;’>
For all other links and buttons, just leave completely alone and the
popup will appear on exit as normal.
You now know for sure that you’ve closed the plug on all those disappearing
profits that you never knew you had! By marketing the popup at visitors
who have decided not to purchase, you also know you’ll be able to
close a few more sales.
******************************************
This article was written by Steve Shaw of PopUpMaster.com.
Boost
your opt-in subscriber rate by 535% - http://PopUpMaster.com.
|
|
