Facebook Graph Search – Using it for Marketing

The latest in a never-ending stream of Facebook rollouts is now with us, and it's called Facebook Graph Search. It is Facebook's newest entry into the search game, and it appears that they've really found a new and different vein. Still in Beta, Facebook Graph Search might not yet be available for you, (still limited to the US, and there's a waiting list) but it is scheduled to rollout this summer. So now is the time to begin to understand how this might help your small business.

So what is Facebook Graph search?

Facebook Graph Search is a search model where Facebook moves their search results from a model based on keywords, to one where it can use arguably its most valuable asset, the social data of all its users. You see results based upon what your social spheres like, and view. As an example, your search will bring back people who share your interests, websites, photos and videos they've liked or visited, as well as other connections you may share. These results are unique to you, as they are based solely off yours and your friend's interests.

How can you use Graph search in your marketing?

One of the key takeaways people appear to be gleaning from the launch of Graph Search is that it goes a long way towards weeding out pages that are trying to game the system. Fake Likes and fans coming from strange locations out of your common spheres, are often viewed with some skepticism. So say goodbye to the “I will get you 30,000 Facebook Likes” industry, where often people found all sorts of new friends and fans from Bangladesh!

Rather, this appears as if it's going to greatly benefit businesses making a genuine attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:

  • Be sure your business page profile is completely filled out, so that users can locate you.
  • Make sure to engage, not sell your visitors.
  • Go sift through what you've posted online, especially on Facebook itself, as your info will now be more available than ever! Delete any humiliating items before they come back to bite your business you know where!