How to Connect with Buyers Using Google Business Local

Even though it has been several months since Google merged with Google Places to become Google Local, there was some confusion as to precisely what this new entity would turn into. No longer. One shining example of what is possible for small business is the Google business page for BakeSpace.com. They have employed all of the features such as hangouts, video and more to garner more than 330,000 users within their circles. Companies are waking up to the massive opportunity that lies within Google Local and are finding excellent ways to use it for finding buyers and prospects.

Let’s discover you can do that too! Below are some tips to get you started:

  • Make your Google Business Local page stand out! – The most crucial element of this is to make sure that your page is completely filled out. Be sure you fill out all text areas that are asked for, as this is important to Google. Use lots of images, as the ranking of your page seems to hinge on how many images and videos it offers. Plus you’re able to present a terrific visual of your site and wares.
  • Use the search function to prospect – Using Google to search for prospects and connect with potential buyers is ridiculously easy! The search bar at the top of your Google page can help you find folks that are talking about your niche or company. Add them to your Circles and start the connection process!
  • Engage with potential buyers by creating offers – An excellent way to leverage your Google Business Local page is to create enticing offers and coupons which can be accessed directly from that page. This can be a terrific method to convert Google visits to onsite purchases.
  • Use Google Hangouts as a media channel – There are a number of ways to use this versatile tool to pump up your business. You can conduct webinars, training sessions, online press conferences, offer free consults (related to your business) and possibly even host your own show. Google records these sessions, sends you the file, which you can then upload to YouTube. Beginning to see the possibilities?

I hope you’re seeing the potential of what Google along with Google Business Local, YouTube and the rest of the Google suite are capable of doing for your business. Get your business started on Google Local today!