How to Use Twitter #Hashtags in Your Small Business
Know what a Hashtag is? If you’re not a social media expert, and particularly Twitter, you might not have a clue what a #hashtag is. No need for that being the situation any longer. A hashtag is a # followed by a word or phrase to perform a number of functions. Twitter users attach hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. Hashtags can also be used in other social media platforms.
Some Hashtags basic guidelines
Make sure the keyword you use is not in use elsewhere, or you may be in for a large surprise. This requires doing a little research (a search on Search.Twitter.com) to determine if that keyword is a wise decision. Also, don’t use deceptive #hashtags, even with significantly trending keywords. This will not work in your favor. And above all, proofread before you create that #hashtag, lest you become a victim of your own hashtag.
4 Ways to win with #hashtags
- Keep them short and simple – Making your #hashtag brief and to the point is your best option. Combine a couple if necessary, such as #apps and #smallbiz, but avoid stringing together a half dozen: it just appears you don’t know what you want to say.
- Make them memorable – A memorable #hashtag is one that will be shared widely. Give some thought and you just might have it go viral.
- Use them on your other social channels – A #hashtag wants desperately to be shared, and you can now do so across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This can really help to help sear the #hashtag into the brains of your readers.
- Use keywords – If you can. It’s not always possible, but attempt to work in your brand or primary keywords.
Creating and making use of memorable hashtags can keep your brand and conversation before your social media audience, and help perpetuate your campaigns.You can also use it to find and buy twitter followers cheap. Give it a try today!