Do you have a customer retention strategy??
I was just at the Underground Online Marketing Seminar last week and one of the speakers ( Joey Coleman ) gave a great presentation called: The First 100 Days. He went through something he called an “On Boarding Program.”
How are you reaching out to your new clients during the first 100 days?
I'll challenge you to think a little differently… See how many of these you can implement and string together during the first 100 days after acquiring a new client.
- In Person
- Mail ( Here's what we use: SOC )
- Present / Gift ( Here's what we use: SOC )
Something that was said often at the seminar this past week that really resinated with me was a quote from Brian Kurtz.
“Everything is not a Revenue event, but everything is a Relationship event.” – Brian Kurtz