Social, Local & Mobile Marketing (SoLoMo)

What is SoLoMo and Why Do I Need It?

If you haven't yet adopted the concept of SoLoMo, (social, local, mobile) it's high time to get connected and understand exactly how and why this is a most important direction for your small business to embrace.

So what is SoLoMo and why do you want it?

The union of these three was virtually unavoidable. As location based services are becoming more and more advanced, tracking our every move, it was not an enormously huge step to having businesses be able to connect and touch someone, (like you!) with location based notifications and offers. Pew Internet & American Life Project recently learned that around 74 percent of smartphone users use their mobile devices to get local information, and about 18 percent are using them to check in on local businesses with geo-location services like Foursquare, Yelp and others. As more mobile users are looking for local products and services, either you and your company will find a way to serve these people, who are out, phone in hand and wallet virtually open, or you'll discover your competition will!

3 Ways to engage with SoLoMo

  • Use social media – By making use of social media such as Facebook, Twitter and others to interact with and inform your customers and prospects, you've found a most effective and low-cost solution to build relationship and energize your brand simultaneously.
  • Be visible locally – Make use of local search directories that are appropriate for your company, and actively market to your local customers.
  • Don't ignore mobile marketing – Use of mobile ads is making more and more sense these days, as ROIs are good, costs are affordable and ad inventory is high. Also, some local advertising solutions are very inexpensive or actually free, such as check in deal on Facebook or FourSquare.

One terrific example of a company that gets SoLoMo is personified by Walgreens. Checking in with Foursquare gives their customers coupons and much more! SoLoMo isn't going away anytime soon, so make sure to make it happen before the competition does!

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