Postcards: The Unbeatable Vehicle For Driving Traffic to Your Website

Forget about the old-fashioned, outdated postcards with their yellow tinges and jagged edges. Today’s professional postcards have them beat a thousand times over! Bright colors that create high impact, clip art the jumps off the page, and quality design spell out new, modern and cutting edge marketing tools.

The great thing about the postcard is that even with all of its high tech yard ramps construction , it still carries a personal, easy-to-read message that will produce results!

Everytime you go to the mailbox, you get more junkmail than REAL mail, right? Sure we all do. We stand at the trash can, mentally label each envelope as something to look at or something to pitch, and that’s that. Advertisements hidden by envelopes never even get opened. Postcards, on the other hand blare their message loud and strong with a quick glance. No need to go through the hassles of opening them.

What does this have to do with Internet marketing and your Website? Think about it… how do most Internet marketers go about driving more traffic to their site? Yeah, of course… they use Internet marketing techniques.

Postcards are an age old method of marketing that most Internet marketers are overlooking. They’ve been proven to be one of the most effective of all advertising mediums, why not use them to send customers to your Website?

A 4 x 5 postcard costs less than 10 cents, is less expensive to send than ads in an envelope and carries a strong impact. They’re easily tacked on the refridgerator or in an office cubicle as a reminder to the busy readers who want to visit your site, but don’t have the time right away.

Postcards are inexpensive, personal, simple and guarantee 100% exposure to your audience. You can’t find a marketing tool that will produce a better rate of return… try it and see. Get one over on your competitors who are missing out on the best advertising tool on the market!

The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

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3 Proven Methods For Turning Away Customers and Losing Money

Are you your own worst marketing enemy? Hey, I’m sure you wouldn’t intentionally turn customers away… but we all make mistakes. In the following article you’ll find some tried and true ways to lose sales and kiss your profits, mortgages, goodbye!

1. Distract Them
You know what I’m talking about is Instant decision to spend. You’ve been to Web pages where there were a TON of clickable links. You start clicking away, get 10 screens open… and yeah, you forget which is the original site and why the heck you were there in the first place!

This one is especially true for Internet marketers. Let me ask you… how many clickable links are on your Web page? Don’t send your customers to other places before you’ve made a sale. Once a prospect heads out for greener pastures, they’ll probably never find their way back.

2. Give Them An Unpleasant Surprise
You’ve probably made a purchase, got set to write the check and discovered extra fees that you weren’t counting on paying. No one even mentioned them until you were sitting there with pen in hand. Maybe it was that vacation package you’ve been dreaming about for a while. You’re left with a choice… grin and bear it, or walk off without the vacation.

Nothing leaves a bad taste in a customer’s mouth like last minute add ons to the price they pay. Yeah, sometimes they go ahead and go through with the purchase, but next time they’ll think twice before they trust you to give them the real scoop on the price… if they ever return.

Be up front! Are you planning to charge shipping? Don’t wait until they’ve already made the purchase. Let them know right up front. When they already know it’s part of the deal, they won’t have a problem with the fees.

3. Confuse Them
Eenie meenie minie moe… Have you ever been there… which item is the better buy and the right one for you? It could be that you walked out without making up your mind, thinking you’d return later. But now for the biggie…Did you make it back?

Customers who leave without making the purchase are at high risk for changing their minds about making the purchase at all. That’s why it’s important to keep the decision as simple as possible. Make it a “yes” or “no” choice and you’ve effectively guaranteed they walk out with the item in a bag.

The marketing place is competitive enough without making things tough on the customer. These three keys to sending customers away, are keys you’ll want to watch out for. Don’t make the mistake of wiping out your own profits.

The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

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3 “No Sweat” Tactics That Ban Customer Buying Objections

There are a lot of excuses floating around about why people don’t buy. Maybe you’ve heard some of them: it’s too expensive, it’s not at the top of my “must have” list right now, or even when a deals too good to be true… it’s too good to be true. Customer objections are more easily overcome than you might imagine. Let’s take a look at 3 simple ways to wipe out those objections.

1. It’s Too Expensive.
Don’t be fooled! Most of your customers can get the money to buy the product… it’s not a matter of having enough. Let’s face it… what they’re really saying is that they can get a better deal somewhere else, or a deal that gives them a better value for their buck.

Now, don’t give in to the temptation to drop your prices to “rock bottom” just because you hear them say it’s too expensive. There are ways to wipe out these objections without wiping out your profits!

Make it look like a better deal. I mean, take a really good look at your product. How can you increase the perceived value? Maybe you can add a manual, a CD, or a downloadable book full of information about the product. Let them think they are getting more for their buck, and the deal seems a lot sweeter to them.

Think about this… we all expect to pay more when we visit a specialist. Sure, Wal-Mart is great if we’re looking for a generic product, but when we want something from someone who knows what they’re talking about we head for a market “specialist”… and expect to pay a little more as part of the deal.

How can you become a specialist who demands respect, and can get away with slightly higher prices?

• Find niches within your market to address. Hey, if you look closesly you’ll discover groups within your market that stand out… businessness men and women, young mothers, retirees, etc.

• Dig in, do a little research and figure out exactly how your product relates to the special needs of these niche groups.

• Speak to them as someone in the know. Revise your sales materials to address the specific needs of each group. Let them know you understand what they want and need, and watch your profits skyrocket.

2. I Have More Important Things To Get Right Now.
Yeah, buying now doesn’t seem too important until… the deal’s too sweet to pass up, and you have to get it today to get the deal.

What I’m talking about is banning the option of procrastination. Really what your customer is saying is … I have no reason to buy today. Make the deal irresistible, and put a deadline on it. It’ll spur them into making the purchase a priority, NOW.

3. I’m Skeptical… It’s Too Good To Be True.
Most customers have been burnt by deals that seem too good to be true… they ended up costing more than they were worth. The only way you’ll ever overcome the skepticism is to build a relationship of trust.

Unconditional money back guarantees eliminate the risk of loss, and show the customer that you are truly concerned with their satisfaction.

Let testimonials speak for you. Evidence that you’ve delivered and gained customer satisfaction in the past goes a long way toward banning customer fears.

Be available. Customers feel like everything is okay if they can pick up the phone or send an email and get quick answers to their questions.

It really doesn’t take a lot of rocket science to get through the shell of hard core customers. These 3 tips will get you off to a good start.

The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

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3 Perfectly Effective Ways to Lose Customers

1. Let Them Procrastinate
Yeah, procrastination has stolen millions of dollars from the pockets of business men and women just like yourself. The longer it works on the customer, the less likely they will be to open their wallet and hand over the dinero they’ve been hording there.

Here’s how it works… First, the customer leaves your store without making the purchase. Second, time causes the desire for the product to fade, and distracts them from making their way back. Finally, your “almost customer” totally forgets about making the purchase, and you can kiss potential profits good-bye.

Don’t let it happen to you! Make deals so irresistible they just can’t say no, and set an expiration date. Yes, put a little press on them to buy TODAY! Reward them for complying, and make sure they forfeit the deal if they don’t. Don’t be victimized by “almost sales” that could be turned into REAL profits!

2. Stay Off The Top Of Their Priority List
Hey, sometimes we need to be reminded of exactly what is and what isn’t important in life. Where we spend our money indicates its level of importance. Are your customers telling you that your product isn’t significant to them?

Put them where you want them to be with a dramatic word picture that evokes the emotions that drive purchases. Let me say it this way… If you’re trying to sell them a home business… let them feel the freedom of being their own boss, and setting their own schedule. Are you selling water skis? Get them on the water in the hot summer sun with the wind blowing their hair and water spraying around them. Let them FEEL the importance of the decision.

You CAN motivate buyers to put a high priority on your product!

3. Don’t Build Trust
Do your customers feel confident that your company will provide the services that it says it will? How many times have you raised an eyebrow at an offer that makes big promises? Yeah, if you don’t already know they are a reputable company, you’re likely to take claims with a grain of salt.

Unconditional guarantees give credence to your desire to please customers. Testimonials are evidence that you have a proven track record. Put some facts in front of your “almost customers.” Let them know a little bit about you and your staff. It’s always easier to trust a person, than a business.

Internet customers are at especially high risks for feeling a legitimate amount of distrust. After all, anyone can make grand claims, but who is responsible for upholding them? A personal photo, a little information, and a phone number where a contact can be reached go a long ways toward building trust on the Web.

How many “almost customers” have slipped through your fingers? You can effectively turn them into loyal customers who regularly frequent your place of business with the business savvy insights we’ve talked about in this article.

The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with us on Facebook, Twitter, and YouTube!

4 Tried and True Techniques To Create Loyal Life-Long Customers

Let’s be honest… everybody knows that people are in business to make money. Yeah, customer’s know you’ve got our eyes set on making a profit, but they still want to believe that you are in business for more than just their money. Do your customers know that you really care about them? Here are 4 “tried and true” techniques to show them you care.

1. Be Personal
I recently walked into a well-known store and spoke with a salesperson who really seemed to have it going on. I felt pretty good about the interaction, until I walked away and heard him reciting the same spiel he had just used with me moments earlier.

Customers are looking for personal one-on-one recognition. In this automated world, they are used to feeling like just a number, and crave to have real interaction. Take the time to discover their lifestyle before you try to sell them a one-size-fits-all product. Think about the ways the product will benefit THEM.

You’ll find that there are pockets of people with similar interests and needs. Hey, that’s the perfect opportunity to customize your sales campaign to the needs of different market niches.

2. Look Out For The Customer
Sure, you’ve sat and listened to boring sales speaches that went on and on about every feature, aspect and guarantee a product had to offer. Yeah, BORING! Customers don’t give a hoot about the specific details and credentials of you and your product nearly as much as they want to know how it will benefit them.

Make sure your advertisements on the Web, sales letters, and other promotions point out the advantages to the customer. Keep the focus on them. How will the modern features make life easier? How will your credentials make you better equipped to help them?

3. Stay in Contact
There are a lot of customers who don’t buy on the first visit. Sure, there are a fair number of impulsive shoppers, but not everyone shells out the bucks the first time the idea pops into their head to make a purchase. Wise shoppers take a little time to consider it first.

What happens in the meantime? Well, that depends on you. Do you follow up regularly with customers? Give them a little additional information each time, and build a relationship of trust. Before long, you’ll have a loyal customer spreading the word about your business.

Internet marketers need to devise ways of getting email addresses to use for follow-up strategies. Free newsletters and complimentary reports are perfect for opening the door for future communications.

4. Be “Question Friendly”
Nothing says, “I really care,” like taking the time to thoroughly answer a question – no matter how small. Think of it this way… a customer who is asking questions is considering the possibility of making a purchase. Hey, it might not be today or tomorrow, but someday you’ll reap the benefits of the time you spend answering their questions.

Is it easy for your customers to ask a question? Now, I’m not talking about calling an automated answering service that you spend 25 minutes pushing buttons and end up back at the main menu. Can they ask questions, and get personal answers?

Always provide a phone number where a person can be reached, or an email address that someone will personally answer. You can save a lot of time by posting a frequently asked question page, where they can find answers without the effort of making contact.

Assuring customers of their importance is one of the greatest ways to make loyal, life-long customers.

3 Reasons Postcards Are The Best Way To Advertise

When I say postcard, maybe you think of the old fashioned, jagged edged dull pieces of card stock. Think again! Today's postcards are vibrant, high-impact creations with clip art so real that it'll jump off the page at you. And the best thing about them…

1. They're Short and Personal
Let's face it, people just don't have time to sort through a lot of advertisements and junk mail. If the truth be known, they immediately identify ads and pitch them into the trash without ever slitting the envelope.

Postcards get read! It's already open, and the message is “in your face” without exerting any effort to absorb it. Even if the reader isn't trying to read it, he'll get the impact of the short message before he tosses it.

Personal messages have a greater appeal than mass mailings. Postcards keep the old time charm of a personal greeting while implement new high tech marketing strategies… a combination for success.

2. They're Easy And Cost Effective
Hey even the postage for a postcard is cheaper! Go to your printer and have them print you up several thousand for 7 or 8 cents apiece. Not too bad! For about 30 cents you have a cutting edge, high impact marketing tool ready to be put to use.

You don't even have to bother with putting them in the mail. Many print warehouses will take care of it for you. Hey, what could be easier?

3. They Keep Your Marketing Strategy Hidden From Competitors
Do you get tired of spending countless hours agonizing over new marketing strategies, only the have your competitors jump right in and ape your campaign? Yeah, it's pretty frustrating, but hard to do anything about. Everything you do is right in front of them shouting “Copy Me.”

Postcards are private interactions with the individuals who read them. It's a one-on-one campaign that lets you keep the results quiet from prying eyes. Heck, they won't even know what you're doing, much less how to copy it.

There's another sneak tactic that I haven't mentioned yet… using postcards to direct traffic to your Website. That's right! Most of us think we need to use Internet marketing tools to drive up our Internet sales. NOT SO! That's what everyone else is doing, but think about it. A postcard with your slogan and visible information that directs the reader to your Website… yeah, let's hope the competition doesn't catch on for quite a while!

There's not another marketing campaign that can guarantee 100 percent readership! It just makes sense that when more people read your ad, it will be more effective. Use postcards to market and count on a high response rate! Get your holiday inn discount code now!

The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

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4 Steps to Unbeatable Advertising And Still Keep Money in Your Pocket!

1. Negotiate
Have you noticed that some people seem to always get the best deals?  Yeah, you pay full price and think you did OK until they show up with the same thing, only they  paid several hundred dollars less.  It really get your goat!  How do they do it?  They're not afraid to ask for an extra discount.

Yep,  don't sell yourself short because you didn't ASK the next time your advertising rep makes an appearance!  Even if you're already getting a discount, ask for a bigger one.  You have not…because you ask not.

2. Trim
Bigger is always better…or is it?  When it comes to advertising, don't be surprised if some of your short ads meet with more success than larger more expensive ads. Trimming down on the size and cost of advertising doesn't mean you'll be trimming the results!

3. Exploit the Freebies
What's the difference between advertising and publicity?  …who's doing the talking. Yeah, when you sell yourself, it's advertising.  When someone else is selling you, it's publicity…and it generates credibility and interest that you don't want to miss out on.

Think about the different ways you can get your business in the spotlight.  Do you have some news… write a press release?  Write some “how to” articles with a short byline at the end and release them to ezines, magazines, newspapers, and other publishers. Why not promote the product of a non-competitor in return for them promoting yours…think of the totally different market they affect!

Yep, there are a lot of ways out there to get free advertisement that will benefit your business. Of course you won't be able to rely solely on the freebies, but hey, you can get a little extra for nothing!

4. Improve Your Offer
Is your deal too good to pass up?  If not, you need to improve it.  Hey, I'm not talking about cutting prices even more…you've still got to make a profit.  You can make the deal sweeter just by increasing the readers knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.

Motivate buyers with expirations.  Yeah, an open ended offer encourages procrastination…which leads …yep, nowhere.  When the customer knows he has until Saturday to purchase an item he'll pay more for on Sunday, he'll make it a priority to head for your shop.

The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

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How to Find Those Hidden Markets Your Business Can’t Afford to Overlook

Marketers are always looking for low-cost ways to boost sales volume and profits…it's in their blood…part of who they are. Some even go as far as buying views on YouTube to make the famous. Yeah, they can't resist the urge to find, explore or invent another method to increase the value of their business…and most of them know that there are hiddenmarkets all around – just waiting to be discovered.

How do you find those hidden markets?
How many hidden markets are perched right under your nose?  …markets you've been overlooking?  Hey, take a look at the customers you have right now.  Are there any groups that stick out in your mind?  Now let me ask you this…Do your advertisements and sales cater to any of these groups?

My grandmother used to always say, “If you see one mouse, you've got twenty.”  Yeah, if you notice one group of customers with certain needs, there are probably a bunch of customers out there with the same needs…you just can't see them.  Be sure to focus on the specialized needs of each group, and watch customers appear that you had no idea were even there! We would recommend using a liquid flow screed to get the quality floor finish.

Marketers on the Web have a great opportunity to specialize for different groups of customers.  Hey, make a few minor changes to your original Web page and post a separate page for each targeted group, and you've individualized your business without a lot of effort.  Add a link to your home page, and you've effectively created appeal for a wider audience without losing the effectiveness of your main market.

How do You Adapt to Hidden Markets?
Get to know them!  First you've got to understand the language of each segment of your clientelle.  Yeah, they may all be speaking English, but they have their own vocabulary and style that only an insider is privy to.  Get inside the circle…it's the only way to really gain insight to their special needs.

Yep, insiders get the real scoop on things that outsiders never even know exist.  When your customers see you as “one of us” you'll be way ahead of the competition.  Your customers will have a loyalty toward you that your competitor will not be able to break through…even with lower prices…because you are the one who understands their needs!

Visit WaterSoftenerMaestro.com for more information.

The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for businesses such like Chicago Mold Remediation, that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with us on Facebook, Twitter, and YouTube!

Four Sure-Fire Ways to Keep Your Customers Happy

How much value do you place on your customers?  Let's face it…without customers you have no sales…no profit…no business.  Yeah, they're the keyplayers in the marketing game.  In other words, wise marketers keep their finger on the pulse of their clientelle.  The know what makes them tick and how to keep them coming back time and time again.  Here are a four ways you can keep your customer's happy and loyal.

Make Customer Satisfaction # 1

Hey, forget about how many sales you make in a day, and look at how many customers you satisfied today!  Every satisfied client means repeat sales.  Yep, it might be a product that they purchase over and over again, or it may mean different products they pick up every time they walk through the doors.  Heck, it might mean both repeat products and added impulse products as well.

Happy customers talk to their friends, and friends trust what their friends have to say about a business.  Yep, even though it's an opinion…they'll take it as the gospel and set a lot of stock in it.  Keep your customers saying good things about your products and services…it'll pay off.

Deliver…Don't Promise More Than You Can Handle

No one likes to be let down.  Yeah, that means your customers will be happier if you promise less, but deliver more.  Think about this…happy customers tell 3 of their friends about you, but disappointed customers gripe to 11 friends about what you didn't do right.  Yep, it pays to keep your word!

What about those unhappy clients?  Deal with them as quickly as possible and do what it takes to keep them happy.  Yeah, you might lose a little profit today, but think of it like this…if you keep them on your side they'll come back again and again – and so will their friends.

Keep an Element of Surprise Alive

Have you ever gone shopping and at the counter discovered the item you purchased was on sale?  Yeah, it feels great to save money you weren't expecting to save!  Along with your advertised sales, slip in some unadvertised specials.  Your customers will look forward to the unexpected savings they encounter at the cash register.

Think about this…would you rather shop at the new store across town where the clerks are unfriendly and you're not sure of the quality of the product when you've already got a good thing going on somewhere else? We all have a zone of comfort and are creatures of habit.  When your customers are in the habit of smiling every time they walk out of your door, they'll be less likely to experiment with an uncertain competitor.

Tell Your Customers You Appreciate Their Business

We all enjoy the warm fuzzy feeling that comes with being appreciated.  Yep, a smile…a thank you…a pat on the back…they all leave us feeling great.  How can you send your customers out of the store with the knowledge that they are valuable to you?  Just say it…I  appreciate your business!  Say it with a special sale…by letting them in on a new product or service your are adding just for them…or simply with a smile and heartfelt thanks.

Think about this…how do you feel when you know your opinion counts?  Yeah, we all like to think people respect our thoughts and ideas. When your customers know you put a lot of stock in what they think of your business, they'll be more likely to talk it up to their friends and family.  Reward them every time they share their opinion about your business.   Set up a special referral reward program and watch the news travel.

Invest in your customers…the dividends are great!

The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

Connect with us on Facebook, Twitter, and YouTube!

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Ten Phenomenal Marketing Tactics You Don’t Want to Miss Out On!

1. An Ounce of Prevention…

How often do fads come and go?  Sometimes they're here today and gone tomorrow…other times they're here to stay.  Yeah, the problem is that it's pretty darned hard to predict exactly what will happen in the market place this year, much less for the next decade.  Just look at the Internet…how much has it impacted marketing techniques in the last decade?  Yep, you need to safeguard against unexpected whirlwinds that sweep the market when you are planning your marketing strategy. Don't get stuck on any one product or marketing technique…be flexible.  You never know what's coming down the pike!

2. A Foot in the Door…

How about it…do you mentally check customers who walk through your doors off your list of prospects?  You may be short-changing yourself at the end of every day.  Hey, it's a heck of a lot easier to sell to someone who's already loyal to you than to a complete stranger!  Keep in contact…let them know about your upcoming sales…sell more to them, and watch your profits add up.

3. Keep it Believable…

You don't want customers looking over the tops of their glasses with raised eyebrows at you.  No, you want them to believe what you say as the gospel truth.  Now, I didn't say not to be colorful and descriptive…just to keep it within believable bounds.  No one trusts the exaggerated.

4. Convert Fractions to Decimals…

Yep, you thought you got out of that when you walked out the school doors for the last time, didn't you?  Let's face it…18.6 percent has a ring to it that rounding up to 20 percent just lacks.  Fractional numbers presented in decimal form just sound scientific…and believable.  Get the calculator out and start converting your way to copy and advertisements that have an impact.

5. Stack Them Back to Back…

Blow out or steady stream? Rather than have an all out sale one weekend in the month, have one sale each weekend.  Hey, what will happen when a customer comes into your store two extra times this month?  Yeah, he'll probably make a few impulse purchases that he wouldn't have otherwise made…and add a few extra bucks to your monthly profit to boot!

6. Ready, Aim…

Are you shooting for the right target?  Yeah, I'm talking about the audience you target with your ads.  Here's a quick check – can your customers afford your product?  If you get a lot of window shoppers and no real increase in sales volume… it's time to set your sights somewhere else.

7. One of a Kind…

It's tough to stand out in a competitive crowd.  Yeah, the key to being in the spotlight is to have something no one else does.  Be creative…hunt for that little extra benefit that no one else offers.

8. Get Personal…

Everyone likes that special one-on-one attention.  Think about it…does your advertising copy address the group, or does it speak to each and every individual who reads it?  Yep, you'll start seeing more response when you chuck formality, and let a little personal style show through!

9. Invest in a Filing Cabinet…

Let's face it…you're not likely to make the sale the first time with every customer who comes through your door.  Unfortunately, all shoppers don't buy on impulse.  Let me ask you what happens to the customer who goes home to think about it?  If you have no record of them kept on file…who knows?  Did they buy from a competitor who contacted them in the meantime?  Did they change their mind?  Yeah, getting organized and keeping track of the smart shoppers may be your key to higher sales this month.

10.  Be Irresistible…

Is the deal just too good to pass up?  If not, try combining a set of valuable products with a special discount price.  Packaging makes the difference between a sale and no sale in many cases.  Wrap it with value and put a discount tag on it…they'll think they're getting a steal of a deal, and you'll be raking in the profits.

The Cutts Group, is a marketing company located in the Lehigh Valley, PA. We have been serving local, regional, and national companies for more than 12 years, we have a vast knowledge of *What's Working & What's Not*. There is a tremendous opportunity for businesses today… Since only 26% of businesses have invested any time or effort in online marketing, the market is wide open for those businesses that take the time to discover what the Cutts Group can do for them. These days, since 97% of consumer's research local companies online before making a buying decision, it is critical that businesses have an outstanding online presence and reputation, and are prepared when their prospects reach the zero moment of truth.

Contact Information:
Cutts Group, llc
www.CuttsGroup.com

(800) 250-9510 | phone
(610) 441-7390 | fax

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